Starter
$0
Try the flow on one inbox, in the sandbox.
Join betaBeta waitlist · no card
Product-triggered outbound
Your product knows who to email.
AI writes the follow-up sequence. You send it from your own inboxes — from a list you upload, or when something happens in your product. Not a lead database.
- Your inboxes, your reputation
- AI drafts, you approve
- Upload a list or connect your product
- No lead database · no scraper
- trial.startedCasey · Acme
- usage.limit_reachedRiley · Northline
- activity.inactive_14dJo · Parcel
- job.closedSam · Fieldwork
- plan.downgradedAri · Lumen
- csv.importwebinar-2026-09
- onboarding.stalledLee · Harbor
- invite.acceptedMo · Quarry
Why it works
The best buying signal is already in your database.
Outbound tools pay to guess who might be interested — by watching who likes a post or visits a page. You don’t have to guess. Someone just started a trial, hit a limit, or went quiet. That’s the moment to write, and your product saw it first.
- Guessed intent
- Scraped activity, bought lists, people who never asked to hear from you.
- Known intent
- An event in your own product, about a person who already signed up.
- Their reputation
- Shared sending pools and warmup networks.
- Your reputation
- Your domain, your inboxes, checked before the first send.
How it works
Three steps. Then the mail goes out from you.
- 01
Add people
Upload a list you already hold, or have your product enroll someone when something happens. Every contact carries a note of why it was added.
- 02
AI writes the sequence
Give it a one-line goal. It drafts the follow-ups using your own AI key, and you edit every step before anything sends.
- 03
Send from your inboxes
Mail leaves the inboxes you connect, on your domain and your reputation, within the daily caps and hours you set.
Connecting inboxes? The domain checklist is in Docs.
When someone replies
The sequence stops. You decide what to say.
A reply ends the automated steps for that person straight away. You get a short summary of what they said and two drafted answers in different tones. Approve one, edit it, or dismiss both. Nothing AI-written goes out until you press the button.
Bounces and unsubscribes stop the sequence too — no drafts, just stop.
Riley at Northline
Sequence stopped“We did hit the limit, but it’s mostly one test project. Is there a way to exclude that?”
Summary
Interested, not ready to upgrade. Wants test usage excluded.
Draft · Direct
Yes — archive the test project and its usage drops off the count. Here’s how…
ApproveEdit
Draft · Warm
Good question, and you’re not the first to ask. Quick way to keep testing without…
ApproveEdit
Illustration. Nothing here sends until approved.
Your domain, checked first
No production send until SPF, DKIM and DMARC pass.
Your AI key, encrypted
Drafts run on your provider. We don’t host a model.
Replies stop everything
Bounces and unsubscribes too. No follow-up after a no.
Playbooks
Moments worth an email.
trial.started
Someone started a trial
Help a new trial reach the one action that predicts they stay.
3-step example sequence
usage.limit_reached
An account hit its usage limit
Reach the person at the moment the free plan stopped being enough.
2-step example sequence
activity.inactive_14d
An active user went quiet
Notice the drop-off before it turns into a cancellation.
2-step example sequence
Not another cold-email factory.
Who it’s for
Indie and small B2B SaaS teams who already have the address — someone who signed up, a customer who went quiet, a list of people who asked to hear from you — and want the follow-up written and sent without hiring for it.
Who it’s not for
Anyone shopping for a lead database, a scraper, inbox warmup or bulk cold volume. If you need to find strangers to email, this isn’t the tool.
| Cold-email tools | Newsletter tools | Momentloft | |
|---|---|---|---|
| Who gets the email | Bought or scraped lists | Your subscribers, all at once | One person, when your product sees a moment |
| What starts it | A campaign you launch | A date on the calendar | A product event or a list you upload |
| Sends from | Rotated pools of throwaway inboxes | The tool’s own servers | Your inboxes, on your domain |
| When they reply | Often keeps following up | Goes to a no-reply address | Sequence stops; you approve the answer |
Pricing
Prices you can see before you ask.
We’re in private beta, so nobody can sign up or pay yet. These are the plans at launch. Join the beta, or reserve a seat on a paid plan — you won’t be charged until it opens.
Pro
$49/mo
Real sends from your domains when your product fires.
Reserve a seatBilled at launch, not before
Scale
$149/mo
More domains, and approval gates on new ones.
Reserve a seatBilled at launch, not before
| Every line item | Starter | Pro | Scale |
|---|---|---|---|
| Enrollments / monthEach person added to a sequence, from a list or a product event, counts once. | 500 | 5,000 | 25,000 |
| Sending domainsDomains you own and connect. Production sending needs the domain checklist green. | 1 | 3 | 10 |
| Sending inboxesMail is spread across connected inboxes within the caps you set. | 1 | Round-robin | Round-robin |
| Enroll from a listUpload a CSV or paste. Every contact keeps a note of why it was enrolled. | Included | Included | Included |
| Enroll from product eventsYour product calls the enroll API when something happens. | Sandbox | Included | Included |
| AI draftsUses your own AI provider key. You edit every step before it sends. | Included | Included | Included |
| Reply handlingA reply stops the sequence and gives you a summary plus two drafts. Nothing sends until you approve. | Included | Included | Included |
| Approval gate for new domainsHold the first sends from a newly connected domain for review. | — | — | Included |
AI usage is billed by your own AI provider, on your key. Sending stops at the caps above; there is no overage tier for bulk cold volume.
Beta
Join our beta program.
This is a waitlist, not a signup. We’re opening seats as we add sending capacity, and we’ll email you when yours is ready.
We only use this address for beta seats. Not a list we sell. Privacy
Is this a cold-email tool or a lead database?
No. We don’t sell contacts and we don’t scrape the web or LinkedIn. You bring the people — a list you own, or someone your product already knows — and the mail goes out from your inboxes.
Where does the AI writing come from?
Your own AI provider key, stored encrypted. We don’t run a hosted model and we don’t resell AI usage. You edit every draft before it can send.
Does anything ever send without me?
Sequence steps you’ve approved send on schedule. Replies are different: a reply stops the sequence, and the two drafted answers wait for you. We never send an AI-written reply on our own.
Do you warm up inboxes or promise inbox placement?
No. Nobody can honestly promise placement. What we do is refuse to send from a domain until SPF, DKIM and DMARC check out, keep volume inside caps you set, and stop on bounces and unsubscribes.
What happens to my contacts?
They’re yours. We use them to send the sequences you set up and nothing else. Not a list we sell, share or add to anyone else’s.
When can I start?
We’re letting teams in as we add sending capacity. Join the beta and we’ll email you when your seat opens.