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Private beta · email that starts from your product, sent from your inboxes

Playbook

An account hit its usage limit

Reach the person at the moment the free plan stopped being enough.

Enrolled by
usage.limit_reached
Goal
Book a short call or get them onto the right plan without a hard sell.
Stops when
  • They reply
  • They upgrade
  • They unsubscribe or the address bounces

Example sequence. In the product the AI drafts yours, and you edit every step.

  1. D0

    Step 1 · when enrolled

    You hit the limit_name limit

    Hi first_nameaccount just reached the limit_name limit, so what_stopped. Nothing is lost. If you want to keep going, upgrade_link lifts it; if you'd rather talk first, reply here.

  2. D3

    Step 2 · day 3

    Is the limit in the wrong place?

    Hi first_name — when teams hit limit_name this early it's sometimes a sign the limit is wrong for how they work. How are you using product? I read every reply.

Send this from your own inbox when hit the usage limit happens.

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